Top News and Magazines Apps in Brazil: Q2 2025 Performance

Examining the performance of leading news and magazine apps in Brazil during the second quarter of 2025 reveals noteworthy trends in downloads, revenue, and active users. This analysis is based on data from Sensor Tower, offering a comprehensive view of these apps on a unified platform.

X (Formerly Twitter) experienced notable fluctuations. Weekly revenue peaked at around $38K in mid-April before declining to about $23K by the end of June. Downloads began at 161K, dipped to 85K in late April, and then stabilized around 100K. Active users maintained a robust presence, starting at 15.2M and ending the quarter at 14.1M.

GZH: notícias do RS e do mundo saw weekly revenue vary between $2.4K and $3.2K, with a slight increase towards the quarter's end. Downloads showed a gradual decline from 803 to 609, while active users remained steady, fluctuating around 100K to 108K.

Folha de S.Paulo demonstrated a consistent performance in revenue, peaking at $4.8K and ending at $3.7K. Weekly downloads hovered between 1.4K and 1.9K, and active users remained relatively stable, ranging from 197K to 213K.

O Globo maintained a steady revenue flow, with peaks around $5K and a slight decline to $3.6K. Downloads ranged from 761 to 1K, while active users showed a gradual increase, ending at 37.9K.

Medium experienced a gradual increase in revenue, reaching $2K by the end of June. Downloads fluctuated slightly, beginning at 940 and concluding at 841. Active users showed a strong upward trend, peaking at 40K mid-June before settling at 32.7K.

For further insights and detailed data, visit Sensor Tower's platform.